Portfolio · 2026

Amandeep Kaur

Digital Marketing Manager

Performance Marketing · Meta Ads · SEO · Social Media Strategy · Marketing Automation

View case studies → Let's talk
0Instagram follower growth
0leads at ₹3.89 each
0lowest cost per click
Amandeep Kaur
+130% reel reach
38× LinkedIn growth
6.3% search CTR
Results at a glance

Steady, measurable growth on small budgets.

₹0.47

Lowest cost per link click across hotel landing-page campaigns

15×

Instagram followers: 285 → 4,417 for DLS Hotels in one year

38×

LinkedIn followers: 56 → 2,163 for the DLS Hotels company page

315

Online transactions and 274 purchases tracked through GA4

6.3%

Average Google search CTR at an average position of 8.8

₹3.89

Cost per WhatsApp / Messenger lead: 368 conversations for a resort

5 years · Hospitality · Education · IT Services · Wellness · E-commerce · India & UAE clients

About me

I turn ad spend into reach, leads and bookings.

A data-driven Digital Marketing Manager with 5 years of experience growing hospitality, education, IT and wellness brands.

I plan the strategy, create and test the content, launch the campaigns and report the numbers — all in-house, from organic reels to paid lead generation and CRM follow-ups.

What I do
  • ◎
    Performance marketingMeta, Google & LinkedIn Ads, lead gen, retargeting, A/B testing
  • ⌕
    SEOKeyword research, on-page, technical & local SEO, content strategy
  • ▶
    Social media strategyReels-first content, calendars, community growth
  • ⚙
    Automation & CRMGoHighLevel, Zapier, n8n, email & WhatsApp follow-ups
  • ▤
    AnalyticsGA4, GTM, Search Console, Looker Studio dashboards
  • ✦
    AI marketingAI-assisted content, creatives and chatbots
Experience

Brands I've worked with

Full-time
IT Services

Kabir IT Services

Social media, Meta lead gen & marketing automation

Hospitality · 25+ hotels

DLS Hotels & Resorts

Social media, Meta Ads & SEO for hotel properties

Education

HSIM

Admissions lead gen, email marketing & SEO

Freelance · India & UAE
E-commerce · Dubai

Good Earth LLC

  • Monthly SEO retainer, won via Truelancer
  • Keyword research, on-page fixes, local SEO for Dubai
  • Weekly progress reports
Wellness app

Nirvan

  • Instagram / Meta ads for the app launch
  • Ad account setup, billing & currency fix
  • Audience targeting; visits tracked in GA4
Travel

Flying Deck Travelers

  • Social media management & content calendar
  • Meta lead-gen ads for tour packages
Digital marketing

KITSS

  • Social media strategy & content
  • Campaign planning and performance reporting
Case studies

Real campaigns. Real numbers.

Screenshots straight from Instagram Insights, LinkedIn Analytics, Meta Ads Manager, GA4 and Search Console. Tap any image to enlarge.

01 · DLS Hotels

Instagram: 285 → 4,417 followers

A 25+ hotel group had almost no Instagram presence and weak reel reach.

  • 4–5 reels a week: room tours, food, views, wedding setups
  • Strong 3-second hooks, trending audio, reels under 15 sec
  • Boosted only winning reels at ₹100–200/day to Delhi, Chandigarh & Punjab travellers
  • Fast replies to every comment and DM
15×followers
+130%reach vs. previous period
BEFORE
Instagram profile before: 285 followers
AFTER
Instagram profile after: 4,417 followers
Instagram insights, 7 days
Instagram insights, 90 days: 1.62M views
02 · DLS Hotels

LinkedIn: 56 → 2,163 followers

The corporate, wedding and MICE audience wasn't being reached on LinkedIn.

  • 3 posts a week on MICE packages, halls & team outings
  • Staff shared posts and invited their connections
  • Keyword-rich page details (e.g. "corporate events Himachal")
  • Property photos with clear calls to action
38×followers
+21%reactions (30 days)
BEFORE
LinkedIn page before: 56 followers
AFTER
LinkedIn analytics after: 2,163 followers
03 · Meta Ads

Low-cost traffic & leads for hotels and resorts

₹0.47per click · 1,082 clicks to Serenity page
₹0.82per click · 1,294 clicks, 116K reach
368WhatsApp/Messenger leads at ₹3.89 · Divine Resort & Spa
  • Narrow targeting (25–45, travel interests, nearby metros), never "Automatic"
  • 2–3 creatives per ad set; paused losers after 2–3 days
  • Small ₹100–300/day budgets, scaled slowly
  • Messages objective + auto-replies asking dates & guests, so sales got qualified leads
Meta Ads Manager results
04 · Awareness & Traffic

Low-cost reach campaigns under ₹3,000

₹3.50per 1,000 people reached
₹120/daysteady daily delivery
2,447clicks · ₹1.03 CPC · 1.38% CTR
  • Reach objective for seasonal offers, before peak booking season
  • Broad local audience with short vertical videos
  • ₹120–170/day budgets
  • Retargeted video viewers later with conversion ads
Reach campaign results
05 · SEO & Website

SEO that brings steady organic traffic

274purchases
315transactions
8.8avg. Google position
6.3%avg. search CTR
  • Targeted real searches like "hotels in Manali with mountain view"
  • Titles & meta descriptions with offers and prices, which lifted CTR
  • Fixed broken pages, slow images & missing tags
  • Blogs and location pages per property; revenue tracked in GA4
GA4 active users and purchases
Search Console clicks and impressions
My process

How I get results

01

Research

Understand the audience, the competitors and what people actually search for.

02

Test small

Launch 2–3 creatives and audiences on small daily budgets.

03

Scale winners

Pause what doesn't work, then move budget to the best performers, slowly.

04

Report weekly

Clear reports tied to leads and bookings, not just likes.

"Every campaign I run is measured on leads, bookings and cost — not vanity metrics."
Toolkit

Tools I use every day

ADS

Meta Ads ManagerGoogle AdsLinkedIn Ads

SEO & ANALYTICS

GA4Tag ManagerSearch ConsoleLooker StudioSEMrushAhrefs

AUTOMATION & CRM

GoHighLevelZapiern8nWhatsApp Business

CONTENT & AI

CanvaCapCutChatGPTClaudeWordPressMeta Business Suite
Let's connect

Ready to grow your brand.

Hotels, resorts, education, wellness or e-commerce — let's turn your budget into leads and bookings.

✉ amandeepr382@gmail.com WhatsApp +91 94991 23338 LinkedIn mynirvan.com/ai-services